Benchmarks Awards 2008
The Benchmarks Awards 2008 have now closed for entries. To view the shortlisted entries please click on the link below.
The Awards Dinner
The Benchmarks Awards 2008 will be on Tuesday 2nd December at the Grosvenor House Hotel, Park Lane, London. The Awards will consist of a drinks reception, dinner and the presentation of trophies to the category winners.
Book a Table
Benchmarks Publications
The Shortlist Supplement will include information and images for all of the shortlist and will be sent to Design Week subscribers prior to the event.
Like last year, there will be a high quality publication - the Benchmarks Book. This immortalises the work of the winners and runners up in each individual market sector and there will also be coverage of the shortlisted work on the Design Week website.
Click here
for more information on the Shortlist Supplement and Benchmarks Book.
What the Awards are about
The Benchmarks are designed to set a standard in the recognition of excellence in brand communications. They differ subtly but significantly from traditional awards schemes, both in their scope and in their spirit.
In terms of scope, the entry categories represent market sectors rather than design applications. This means they will always compare chalk with chalk and cheese with cheese.
What’s more, the Benchmarks require entrants to demonstrate how their branding programmes work across a variety of different communication platforms. This means that whilst a single example of brilliance cannot win a Benchmark, a strong strategic concept, which can be shown to work effectively in a variety of areas, will be a lively contender within its category.
Categories
The Benchmarks judge entries against the backdrop of the market sector they were created for. Entrants are judged on the consistency of the brand message, overall creativity and innovation achieved within the constraints of the brand guidelines, as well as the appropriateness within its market sector.
Client of the year
Entrants were offered the opportunity to put forward their nomination for Client of the Year. These nominations were then be assessed by the Benchmarks judges, in order to establish the winning Client / Agency partnership for 2008. The results will be announced at the Awards ceremony on Tuesday 2nd December.
FOR EVENT INFORMATION PLEASE CONTACT
Anna Hartwell, Senior Event Coordinator
T. 020 7970 4943
E.benchmarks@centaur.co.uk
FOR SPONSORSHIP OPPORTUNITIES PLEASE CONTACT
Vicky Adams, Group Ad Manager
T. 020 7970 6414
E. victoria.adams@centaur.co.uk